Digital advertising

We offer fully integrated advertising strategy on all digital touchpoints: Search, Display, Programmatic, Mobile, Video and Social.


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Digital Business Intelligence

Our digital business intelligence services include: web analytics, tag management solutions, data interpretation, dashboarding and SEO solutions.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


DISCOVER THEM HERE

 

Publications


Semetis Publications

Article

Navigating pitfalls in performance-based remuneration
Introduction Performance-based remuneration is a widely adopted approach in various industries, aiming to align interests and encourage teams to strive for excellence. At Semetis, a digital-native agency driven by business goals, discussions with prospects and clients sometimes revolve around this strategy. However, potential pitfalls exist that organizations must navigate to ensure the success of such incentive ...
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Google again postpones the end of third-party cookies on its Chrome ...
  A few days ago, Google once again surprised the digital industry by announcing another delay in the deprecation of third-party cookies in Chrome, which was initially planned for 2025. This strategic shift marks a turning point in the ongoing debate about online privacy protection, highlighting significant implications for advertisers and web users alike. Third-party cookies, essential for ...
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Semetis: pioneering digital advertising with Disney+
  Introduction   In June 2024, Semetis became the first Belgian agency to launch an advertising campaign on Disney+. This strategic move was part of the pre-summer campaign for Wellness Pet's Whimzees brand, a premium pet food company known for its high-quality dental treats for dogs.   Embracing innovation: the Wellness Pet vision   Wellness Pet constantly ...
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Mastering GA4: Understanding User, Session, Event, and Item Scopes
  Introduction   In the fast-evolving landscape of digital marketing, understanding user behavior is crucial for making informed decisions. Google Analytics 4 (GA4) has introduced new ways of tracking and analyzing traffic, which can significantly enhance our insights into user interactions. However, the introduction of various traffic dimensions in GA4 has also led to some confusion among ...
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How to debug your Google Consent Mode implementation?
  Introduction   In March of this year, Google decided to force advertisers to implement Consent Mode V2, following the Digital Market Act. Google Consent Mode V2 offers a flexible and user-centric way to manage how Google tags behave based on the consent status of your users. In a previous article, we explained this decision in more detail, but also gave a full overview ...
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Leveraging the Power of Digital Marketing for Successful Recruitment
Digital marketing has a lot to offer to various domains from which recruitment is no exception. “Recruitment is marketing. If you’re a recruiter nowadays and don’t see yourself as a marketer, you’re in the wrong profession.” as said by Matthew Jeffrey, Head of Global Sourcing & Employer Branding at SAP, could not be more accurate in our digital era. Manpower's recent survey revealed that 73% of ...
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Understanding Consent Mode V2: The Evolution of User Privacy in Online ...
In the ever-evolving landscape of online advertising, user privacy has become a predominant concern. With the advent of regulations like GDPR and DMA, advertisers are tasked with finding solutions to ensure compliance while still effectively reaching their target audience. Google Consent Mode emerges as a significant development in this realm, offering advertisers a way to navigate the complexities of user ...
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Elevate your Google Ads Campaigns with LinkChecker and Redirect Checker ...
LinkChecker script Changes can happen, also on websites. However it’s very unfortunate when there are changes made which result in your final URL not working anymore. This is not only annoying for the users and their user experience, but this can also hurt your SEO/SEA efforts as this looks unprofessional. Luckily there is a Google Ads script which can help you with this. The LinkChecker script checks your ...
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Performance Marketing is dead
Performance Marketing is dead. Why would someone from an agency with a very performance-oriented background be so provocative? It is because we are seeing things. It is in our DNA to want to get better. Let's begin by openly discussing the existing cracks in the system. A ...
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Demand Gen: A Strong Response to Market Needs and the Complexity of the ...
Last October, were you also surprised by the sudden replacement of your Discovery campaigns with Google's brand-new "Demand Gen" campaign? A new wave of innovation is sweeping through the Google Ads ecosystem, emphasizing Google's strategy to propel comprehensive and automated products perfectly tailored to the current market challenges. But what does Demand Gen bring to your digital strategy? The campaign ...
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Case

Exploring Lindemans’ Innovative Media Strategy for Launching New Beers ...
  The Uphill Battle of Lindemans: Navigating a Declining Market Dominated by Giants   In the world of beer, Lindemans, a family-owned brewery from Vlezenbeek, Belgium, deeply rooted in the tradition of making lambic and fruity beers since the 1800s, faces a not-so-hoppy situation. Being a challenger in a market dominated by the presence of the Big Five – AB InBev, Alken-Maes, Haacht, Duvel ...
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Xtra: Leading the Shift from Downloads to Usage
  Introduction   Our smartphones. We cannot live without them. They bring us a tremendous amount of information and convenience. On average, we use our smartphones 3 hours a day, and advertisers are well aware of this. In the last few years, every big brand has started developing their own app to engage with their customers. Big app-driving campaigns have been launched, yielding ...
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Korian’s Multi-data Approach for Better Elderly Care Image
The battle against negative brand image in elderly care   Did you know that in Belgium 62% of people aged 50 and over have a negative image of nursing homes? A Belgian study also found that 70% of older adults fear living in retirement homes due to losing independence, isolation, or mistreatment. Public negativity towards an industry can put it in the spotlight with scandals and bad press. This ...
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DreamLand: Reaching Parents Through Playful Marketing Strategies
Transforming Social Media into DreamLand's Playground Dreamland, the well-known Belgian toy store, has long been recognized for making dreams come true for both parents and children. Nevertheless, even in a dreamworld reality can strike. The ongoing energy crisis caused price spikes, coupled with a notable drop in toy demand (-4% YoY in 2022, Statista). Consequently, the toy market has become exceptionally ...
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Infrabel - Winning the Talent Race in Belgium with The Strongest Team
In this article we explain how Infrabel was able to win the talent race in Belgium with their Strongest Team campaign. This business case was even awarded with a Silver IAB Mixx Award in the category ‘Best Media Engagement’. Winning the talent race: crafting a strong strategy to reach Infrabel’s ambitious goals Belgium’s 2nd largest employer, Infrabel, faced talent shortage in 2022, seeking 930 ...
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Unlocking advertising’s potential: harnessing Attention Time for optimal ...
9 minutes. 9 minutes is the daily attention time of consumers for ads. Knowing that consumers consume 299 minutes of media every day and are exposed to 84 minutes of advertising doing so, it’s fair to say that this number is ridiculously low. While advertisers could previously still get away with simply ensuring the visibility of their ads, they are now forced to reflect more than ever on how to capture ...
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KitchenAid makes every data point count, with data modeling that drives ...
Steering marketing efforts are challenged by data limitations KitchenAid has a history of innovation and has introduced several groundbreaking products over the years, such as the iconic stand mixer that is now a staple in many kitchens. Research data shows that the online demand for small kitchen appliances in Europe is shifting, growing from 39% in 2021 to 42% in 2022. Turning to e-commerce is clearly an ...
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Atol: A Local Media Strategy that boosts stores ROI
The importance of local presence in the age of interconnectivity 98% of consumers used the internet to find information about local businesses in 2022, up from 90% in 2019. While, on average, local searches contributed to 23% of website traffic. This means that users are increasingly searching for keywords such as ‘near me’ or ‘in the neighborhood’. Being locally present becomes inevitable as it allows ...
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Club Brugge: Challenging traditional advertising in football merchandising ...
Traditionally, football clubs have focused their marketing efforts on sponsorships and ticket sales. However, recent years have seen a shift towards merchandising sales, albeit mostly targeted towards existing fan bases through pull channels such as search, shopping, and remarketing. By utilising a national TV spot, Club Brugge broke new ground and demonstrated the potential of push channels to reach untapped ...
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Driving demand for Vanden Borre Life: A successful blue ocean digital ...
Vanden Borre is a leading consumer electronics and home appliances retailer that made sustainability a top priority in 2022 by introducing its new Contrat de Confiance. At the heart of this initiative lies Vanden Borre Life. Vanden Borre Life is designed to extend the lifespan of TV and other major electronic appliances and provide an unparalleled repair guarantee of up to 15 years, even if they weren't purchased ...
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